My product is intedened for
business to business sales. So for this, I will focus on a business executive.
He lives in
Tampa, Fl and is the Chief Marketing Officer (CMO) of his company. He believes
hard work is the secret to success. He earned his undergraduate degree in
business from the University of Florida and his MBA from the University of
Chicago. He has a wife, two kids, and a golden retriever. On his free time (the
rare times he has it), he enjoys going deep sea fishing, he finds it extremely
relaxing. During the winter, he and his family go to their winter home in
Colorado to go skiing. It is very difficult for him to balance his work and
family life but he somehow manages to do it. He leases a black 2017 Mercedes,
his kids always beg him to drive it but he thinks they will drive too recklessly.
He is 45 and planning on an early retirement 10 years from now. Once he
retires, he wants to sell his Tampa home and move to Boca Raton and by a 36”
Yellowfin boat.
What do I have in common?
We both
studied at UF and both of us are business oriented. We both agree that hard work
is essential to succeed. I think everything that we have in common is
coincidence.
Cody,
ReplyDeleteThe picture you posted isn't loading for me, however I can picture perfectly the person you are trying to describe. I think that is the right demographic for your company to focus on. It is a smaller market in terms of the people you do business with, but it had huge applications since commercials reach so many people. Well done on the avatar!