idea napkin #2

1.     My name is Cody Wheeler and I believe that I am very good at sales. I spent one summer doing a sales internship and at the end of the internship all of the interns were ranked based on how well they performed and I earned the #1 spot. Through the skills that I developed during the internship I have become very effective at showing a potential customer the upsides to my product and convincing them that they would be better off with it, even if they do need it. My aspirations are to complete my masters by Spring of 2019 and then land a well-paying. I believe that if I were to start this business, it would be my life. I would do everything that I can to make it successful and most likely devote all of my time to it.

2.     The product that I am offering will save customers money by allowing them to show fewer ads, but the ads that they do show will be put in-front of people who have searched things online that would lead us to believe that they may have a need or want for the product, similar to what amazon does when you are shopping on their website.

3.     I am offering my product to business’s. Business, such as Doritos or Sprint, that are large enough and have the resources that are necessary to do research and collect the enough data to be able to tell whether a person is a potential customer.

4.     It is simple, they care because they are saving money because they are not showing their ads to people that have no need or interest in their product.

5.     What sets me apart is no one else does this for television. Facebook and Amazon do this on the internet but, no one has brought this marketing strategy to television.

-       Yes, I believe they all fit together. This concept has been proven effective online and as long as the technology that will allow that concept to be brought to television, I believe that it will be successful on all fronts. Perhaps the biggest obstacle will be forming all of the B2B agreements.

-       I gathered a few things from the feedback, perhaps the biggest, this imposes an ethical dilemma. Many people have questioned whether it is ok to go into someone’s search history and show ads based upon what they have looked up. They said it may not be fair to impulse buyers. However, I believe that if big companies like Amazon and Facebook do it, society must have decided that it does not cross any ethical lines. The other point is that it will be difficult to make all of the B2B agreements. However, I believe that if a few companies do this and the others see the effectiveness of my product, they will put-forth the manpower to makes the deals happen.