I see an unmet need for devices that are battery powered but
give vague to no indication as to how much power is left. For example, the
headphones that I use when I work out have a light that flashes orange when the
battery reaches 20% of maximum power and continues to flash the same color all
the way until the batteries die. The battery life for my headphones is very
good, so 20% power is enough for one workout. I, on several occasions, have
thought that I had 20% of power left in my batteries only to find out that the
real number was far less than that. A device that can plug into a USB port or that
can hold batteries and display the amount of power left would be useful for anyone
who has equipment ranging from headphones to power drills to anything else that
is battery powered but does not have a way of displaying the accurate amount of
power left in the battery. This is a need that has a simple solution yet, for
far too long, has had nothing done to solve it.
The
prototypical customer would be anyone that regularly uses a battery powered
device. Someone that does not want to risk their device shutting down on them
while they’re in the middle of an activity. In my interviews, I asked someone
who works out for extended periods of time (1:30 – 2:30 hours), someone who is
working on his house and finds a power drill necessary, and a mother who uses a
sound activated baby monitor daily.
The first
person that I interviewed said that a portable device similar to what I
described would be very useful. On multiple occasions, he has had the same
problems as me. He said that his headphones tell him exactly how much power is
left when he turns them on. However, he gets very annoyed because, when the
battery is low, he has to turn his headphones on and off several times during a
workout to see how much power is left. He said this need first occurred when he
started using Bluetooth headphones. He said that he is not satisfied with his
current solution and that he would welcome a small device that would indicate the
exact power.
The second
person that I interviewed said that he would be very happy to find a small
device that he can plug in his power drill and quickly figure out how much
battery is left. He gave several examples pertaining to when he was doing work
and his battery quit at a very inconvenient time. He said that his problem does
not happen often but when it does, it is very annoying. Currently, his only way
to solve this is by taking from the task that requires a power drill and allow
the battery to recharge. He said that this is very inefficient and that a
device that could tell him how much power is left would help him to decide
whether to start a project and thus, would be very beneficial.
The last
person I interviewed uses her battery powered baby monitor daily. The monitor
is almost necessary because it alerts her when her baby wakes up from a nap. She
said that she has had many occasions when the monitor has ran out of power and
caused her baby to cry for an extended period of time before she walked within
earshot of the cry. She said that a device that accurately displayed how much
power is left in her baby monitor would be very beneficial to her. She is very
displeased because she currently has no way of knowing if the monitor has
enough of a charge to last through the baby’s nap.
Reflection: I learned that my
solution could be applicable in many different areas and that it is also
something that many people have not given much thought to. Two of the people
that I interviewed said that prior to me asking, they had never thought of a
device so simple that could assist them so much. I was very happy with my
interviews and the positive reception of my idea.
Summary: I
continue to believe that there is a great opportunity with my idea. I believe
that there could be a large market if the product could be produced and sold
for a reasonable price and designed to be adaptable to work with many different
devices. One issue with the idea is that a patent would likely be hard to
obtain because this is such a simple idea. I believe that the customer feedback
was very important. Their emphasis on the need for the device to be small and
portable could be crucial to the success of the product. I believe that to
bring this product to fruition, much more modification and customer feedback
would be needed.

Hi Cody! I think that you made some excellent points about monitoring the battery left on battery powered devices. This is important because battery powered headphone devices are becoming more and more prevalent. I do believe that as you mentioned in your post, these devices would need to be very reasonably priced, especially because headphone devices like these are more prevalent in a younger populations.
ReplyDeleteGreat post Cody!
ReplyDeleteI one hundred percent agree with your opinion post and feel there is a great opportunity here. I cant stand it when my head phones die in the middle of a work out, it totally kills my desire to work out. I feel that you had good responses in your interviews and you should continue to explore this opportunity!.
Cody,
ReplyDeleteLike you said in your summary, I also believe there is a large market for your idea. There are ton of people wear headphones whatever in the gym, on the bus, or during study. If people can choose two kind of headphones, one with battery display and another without it, people will definitely choose the first one because people will know when they need to charge for it to avoid any inconvenience. Great idea!