Interview: Since my idea has more to do with large
companies, I have had to rely on interviewing business and engineering
students. All 5 are undergraduates here at UF but they range from freshmen to
seniors. Two of the interviews had very similar answers to the question, “do
you think that there are any kind of advertisements that I have not mentioned
that would be either suitable or not suitable for adopting cookies to create a
more individualized marketing campaign?” I thought that both answers provided
great insight. To sum up what they said, it seems as though any kind of
electronic marketing campaign would find the use of cookies very advantageous. Conversely,
ads in the form of billboards or paper would probably not be able to utilize
cookies. Another question I asked, “Do you think there is a difference between the
need to make an announcement vs. the need to advertise a product?” had two very
different answers. One interviewee said that there is no difference because in
both cases, information is simply being broadcasted. Another interviewee had a
very different opinion. She said that when making an announcement, perhaps
something like warning of a very dangerous hurricane, everyone should know
because they may either be in the line of danger or they may be able to help
out someone who is. On the other hand, an advertisement should be directed only
to those who have a need or want for the product/service. The last person I interviewed
said that offer services/products for the general public, so they would have no
need to narrow down their target audience. In all, the majority of the
candidates answered my questions in similar ways. They helped me to realize
what advertising platforms would not find use of cookies in the ad campaign,
what type of announcements should be tailored through the use of data, and that
not all products have one specific niche.
inside the Boundary
- Companies that
have an electronic marketing platform and a specific niche.
-The need is to use
cookies to help narrow down a products target market.
-The need exists
because commercial advertisements are currently very limited when it comes to
delivery their ads to a specific group.
Outside the Boundary
-Companies that
do not have an electronic marketing platform or who have a goal of making
information known to the general public.
-The need is not
to limit the amount of people who see an ad but rather to be more efficient and
effective on a marketing campaign.
-To help those
who are in search of products that they need/want to save money.
I like that even though the type of people you could interview was narrow and was only specific types of majors, you managed to still gain different perspectives by looking at everyone from freshmen to seniors. I see that you clearly gained a lot of insight from the interviews and were able to gain a lot of different perspectives. Great post!
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